Perini’s 1953 decision to move his Boston franchise to Milwaukee changed baseball.
When Baseball Hall of Fame officials announce the class of 2026 of individuals that will be enshrined in the Cooperstown’s museum, Lou Perini won’t be an honoree. That is an oversight of historical portions. Why? In 1953, Lou Perini changed the business of Major League Baseball. Perini took his Boston Braves business to a Milwaukee stadium that was funded by taxpayers and got a sweetheart lease. In 1950, Milwaukee politicians approved funding for the construction of a park with taxpayers’ money. The idea was simple. The stadium would be used in an attempt to land a Major League Baseball team and keep the Green Bay Packers National Football League franchise in town for a couple games a year. In 1952 Perini’s Boston Braves sold only 281,278 tickets for 77 home games. Perini considered moving to Toronto but settled on Milwaukee after the St. Louis Browns’ franchise owner Bill Veeck planned to move his franchise to the city. The American League blocked Veeck’s move. Perini had a business tie to Milwaukee, he owned the American Association’s Milwaukee Brewers, his Triple A farm team. On March 13th, 1953, Perini announced his intentions to take the Milwaukee offer. On March 18th, 1953, the National League owners approved the transfer.
Perini began making money. Small market Milwaukee outperformed big market Brooklyn in attendance and that started the wheels in motion that eventually would lead Walter O’Malley to Los Angeles. O’Malley concluded that Brooklyn could not compete with Milwaukee if his Dodgers’ team was stuck in Ebbets Field. The Braves’ business would move to Atlanta in 1966 to a municipally funded stadium. The Atlanta franchise has been housed in three publicly financed stadiums. Milwaukee would get an MLB team in 1970. Milwaukee would eventually build a taxpayers’ funded venue to keep the Brewers business in town. Perini deserves a spot in Cooperstown.
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