The beer holiday.
It is Cinco de Mayo, a beer branded holiday that somehow resonates with Americans who celebrate it at drinking establishments and who do not have a real knowledge of why it is a minor holiday in Mexico. On May 5th, 1862, an undermanned Mexican army defeated the French at the Battle of Puebla. It was the last time a European nation attacked a North American country. In 2026, even though Mexico seems to be in a trade war with the United States, it still is a good time to look at what is happening with the United States sports leagues pushing products into Mexico for the foreseeable future. Mexico is a growing sports market. Major League Baseball did schedule two regular season games in Mexico City in April. There were suggestions made more than two decades ago that Monterrey, which is not far from the Texas border, seemed to have a corporate market that Major League Baseball would want. If Major League Baseball expands or approves a franchise relocation, Monterrey could be in the mix along with Mexico City.
The National Football League will return to Mexico City in December after missing almost four years of presenting a game in the city. There was no place to play because of stadium renovations. The NBA also has eyes on Mexico and has staged regular season games in Mexico City. NBA owners seem to be infatuated with Mexico City but not enough to place a team in the Mexican capital. Las Vegas and Seattle are the leading candidates for NBA expansion franchises. The National Hockey League is interested in holding a game in Mexico City. Canada, Mexico and the US have combined to host soccer’s 2026 Men’s World Cup. There are pesos on the table which means American based sports organizations will continue doing business in Mexico.
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Evan can be reached at evan_weiner@hotmail.com
